Thursday: Track 1: 11.00-12.00​

Neuromarketing and Advertising

Chair: Salmi Mohd Isa

• Nik Nur Azhani Anuar, Salmi Mohd Isa:
  “BRAINS, BRANDS, AND BEHAVIOR: THE NEUROMARKETING LINK BETWEEN PERSONALITY AND ATTENTION”

• Salmi Mohd Isa, Nur Aliza Azlin Rosli:
  “GREEN GAZE: A NEUROMARKETING STUDY ON ECO-TOURISM PURCHASE DECISIONS”

• Anna Tomkova, Robert Stefko, David Misko, Ivana Ondrijova:
  “MAPPING CONSUMER ATTENTION: A QUANTITATIVE STUDY OF VISUAL PERCEPTION OF A SALE FLYER”

• Ivana Ondrijova:
  “COMPULSIVE BUYING FROM THE PERSPECTIVE OF EYE-TRACKING RESEARCH”

Thursday: Track 3: 15:00-16:00​

Neuroeconomics, Decision-Making, and

Marketing

Chair: Dino Levy

• Alex Genevsky, Lester Tong, Brian Knutson:
  “GENERALIZABLE NEUROFORECASTING OF AGGREGATE CONSUMER BEHAVIOR “

• Dino Levy, Asaf Madar, Tom Zemer, Ido Tavor:
  “LATENT DIMENSIONS IN NEURAL REPRESENTATIONS PREDICT CHOICE CONTEXT EFFECTS”

• Valentina Parada, Inbal Gur-Arie, Dino Levy:
  “LOW LEVEL VISUAL AND AUDITORY FEATURES PREDICT PREFERENCES OF COMMERCIALS”

• Yanli Wang, Kwok Huen Lee, Zeming Ren, Lexie Lan Huang, Shirley Li, Kimmy Wa Chan:
  “NEURAL EVIDENCE OF THE LANGUAGE EFFECT IN CAUSE-RELATED MARKETING: AN FMRI STUDY”

• Nikki Leeuwis, Tom van Bommel:
  “I’VE SEEN IT ON THE RADIO: VISUAL TRANSFER EFFECTS IN CROSS-MEDIA ADVERTISING”

Friday: Track 5: 11:30-12:30​

Consumer Attention and Neurofinance

Chair: Jorge Matute Vallejo

• Jorge Matute Vallejo, Felix Friederich, Jan-Hinrich Meyer, Michelle Schwarz, Ni Ying:
  “ART 2.0: HOW FEAR OF MISSING OUT DRIVES CONSUMERS’ NFT ARTWORK INVESTMENTS”

• Ivana Pavlić, Barbara Puh, Vesna Vlahović Dašić:
  “OLFACTORY AND AUDITORY CUES AND SHOPPER ATTENTION IN THE COOKIE CATEGORY”

• Karla Bilandžić Tanasić, Juraj Rašić, Helena Štimac:
  “VISUAL ATTENTION AND CHOICE: AN ANALYSIS OF THE RELATIONSHIP BETWEEN FIXATION AND PURCHASE DECISIONS IN THE CONTEXT OF SUSTAINABILITY”

• Ivana Pavlić, Barbara Puh, Andrea Bilandžić:
  “IMPROVEMENT OF PROJECT-BASED LEARNING (PBL) BY INTEGRATING ARTIFICIAL INTELLIGENCE PERSONALIZATION (AIP) AND BIOSENSORS”

• Michael Sasky, Michal Jankovič, Eva Hanuláková, Peter Drábik, Kristína Dúbravská:
  “FRAMED BY DESIGN: EYE-TRACKING AND SURVEY INSIGHTS INTO VISUAL IDENTITY AND POPULISM IN SLOVAK POLITICAL CAMPAIGNS”

Thursday: Track 2: 12:15-13:15​

Neuromanagement, Gender, and Emotional Responses 

Chair: Enav Freidmann

• Lior Cohen, Enav Friedmann, Merav Weiss-Sidi, Lior Avieli:
  “WHEN SADNESS SPARKS SUPPORT: FEMALE ROLE MODELS AND MALE EMOTIONAL- MOTIVATIONAL RESPONSES TO WOMEN IN TECH ENTREPRENEURSHIP“

• Lauren Pflueger, Isabel Butler, AJ Carroll, Dinko Bačić:
  “MEN THINK WOMEN’S SPORTS ARE BORING – THEIR BODIES DISAGREE”

• Srini Pillay, Patrick Candela:
  “REAL-WORLD IMPACT OF BRAIN-BASED MINDSET TECHNOLOGY IN U.S. WORKPLACES:
  A COMPARATIVE ANALYSIS FROM JAN-MAY 2024 VS. JAN-MAY 2025”

• Lior Avieli, Enav Friedmann, Merav Weiss-Sidi:
  “GENDER DIFFERENCES IN IMPLICIT CONTEMPT TOWARD BLATANT AND SUBTLE EMPOWERMENT ADS FEATURING MUSCULAR WOMAN”

Friday: Track 4: 10:00-11:00​

NeuroIS and Technology Adoption

Chair: Jan Hinrich Meyer

• Ryan Hensley, Jake Wilcox, Patryk Suszko, Sebastian Mesones, Dinko Bačić:
  “PINGS, PLACEMENT AND PERFORMANCE: RETHINKING WORKPLACE NOTIFICATIONS USING BIOMETRICS”

• Jan Hinrich Meyer, John Ravi, Ramon Palau-Saumell, Divya Seernani:
  “IT’S NOT ONLY WHAT IS SAID, BUT HOW: HOW USER-EXPRESSED EMOTIONS PREDICT SATISFACTION WITH VOICE ASSISTANTS IN DIFFERENT CONTEXTS”

• Ashton Handorf, Clay Strader, Miguel Picazo Marin, Charles Avery, Dinko Bačić:
  “VISUAL AND PHYSIOLOGICAL INSIGHTS INTO HUMAN DEEPFAKE DETECTION: AN EYE-TRACKING AND GSR STUDY”

• Maike Hübner, Julia Thalmann, Jörg Henseler:
  “MAPPING THE ATTENTION-CONVERSION FUNNEL FROM EXPOSURE TO MEMORY OF INSTAGRAM IN-FEED ADVERTISING”

Friday: Track 6: 14:15-15:15​

Comparing Implicit and Explicit Measurements

Chair: Dinko Bačić

• Enav Friedmann, Lior Avieli, Merav Weiss-Sidi, Sharon Shavitt, Srishti Goel, Nadav Anker:
  “IT’S ALL ABOUT THE CONTEXT: CONGRUENCE BETWEEN IMPLICIT AND EXPLICIT
  RESPONSES TO EXPECTED VS. UNEXPECTED ADS FEATURING MALES AND FEMALES”

• Miranda Duffy, Farheen Saiyed, Haley Salas, Angelika Tokarczyk, Dinko Bačić:
  “WHO DO WE TRUST? A BIOMETRIC METHOD TO COMMUNITY VS. PLATFORM-DRIVEN MISINFORMATION WARNINGS”

• Kathryn Glasgow, Dinko Bačić, Nabeha Sajid, Shaquan Coombs:
  “ANNOTATIONS, IMAGES, AND ATTENTION: VISUAL DESIGN CHOICES THAT CHANGE

• CLIMATE PERCEPTIONS”

• Yael Pedro, Merav Weiss-Sidi:
  “HUE MATTERS: HOW COLOR SHAPES WOMEN'S PERCEPTIONS OF STEM ADVERTISING”